Writing popular posts is not dumb luck.

You might think that posts go viral due to luck, but that’s not the case.

You might think that only posts written by big sites and well-known writers go viral. But that’s not true.

You might think you need to be a great writer to create a popular post, but that’s not correct either.

Here’s the truth… you can write posts that are likely to go viral just as well as anyone else. You just have to know how.

You see, there’s a secret to writing posts that go viral.

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It takes hard work, research and strategy. Not sexy is it?

It’s probably not what you wanted to hear. You probably wanted to hear that there was a magic code or a trick or something.

Maybe you wanted me to tell you there was a Viral Blog Post Fairy and I could give you her mobile number. It’s always nice to think that we just need a little fairy dust to make our dreams come true.

But here’s the good news. Anyone can do this. Anyone can write a popular post.

And what’s more, you don’t have to reinvent the wheel.

You see, there’s a formula for writing viral blog posts, and I’m going to share it with you.

Start Writing Popular Posts

So know you know the formula you have a choice.

You keep doing what you’re doing – waiting for the Viral Blog Post Fairy to strike.

Or you can use this formula and start making your own luck.

So what’s it going to be?

This article first appeared on Smallville.

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About the Author

Cate Scolnik helps small business owners increase engagement, share their message and create loyal fans. She specialises in getting results through social media, blogging, and content strategy. She’s worked with some of the most respected experts in the online environment including Lori Deschene of Tiny Buddha and Jon Morrow of SmartBlogger.