There are a lot of social media tools out there. It can be overwhelming searching for them and spending time learning them. So, I've pulled together some of my favourite online tools to save you time and help you succeed online.
To help you further, I've broken them down into three groups, depending on your needs.
The Minimalist Socialite, for small business owners or people just starting out.
The Serious Socialite, for those who want to step up their game a little.
The Freelance Socialite, for freelance social media managers who want to stand out from the crowd.
Some of the links on this page include affiliate links. That is, you or I may receive a bonus if you join up to the service using these links, but you will never pay more than other people (and I never promote tools that I don't recommend and use myself).
You’re a small business owner or start-up, or maybe you’re just starting out in social media, but you want to look professional and see results.
More importantly, you don’t have a lot of time to spend creating gorgeous images or finding great content
These tools can get you started, save you a tonne of time and still give you a professional image.
Buffer. Their free plan allows you to set up 3 social profiles (ie Twitter, Facebook and Instagram). Great for small businesses and people wanting a free tool to get started.
Content Creation Tools
Grammarly prevents grammatical mistakes, not just spelling errors, but typos. It stops me putting my electronic foot in my mouth all the time! It’s a Chrome extension that checks your typing while you’re on Facebook, or while you’re creating a new webpage – anywhere online.
Capzool offers ready-to-use posts for any industry.
“From yoga instructors to lawyers, contractors to snake wranglers, we’ve got you covered with endless original content and a massive library of images, articles, and GIFs for thousands of industries ready for you to use - just pick and post.”
If you’re in a very niched industry, you may find it harder to find content on Capzool, but you can create a free account and check out their content. You can also request posts with some of their packages, and each request providers several posts.
Capzool is American so everything is in American English, but you can request Australian English when you request posts.
PostPlanner helps you find, plan and post great content.
They help you find content that’s already proven to be popular, so you’re more likely to get more engagement, clicks and likes when you share it. It also has a scheduler to help you manage your posts.
We love the content finding side of this tool, but don’t use the scheduler as it doesn’t give us full control over when we’re posting. But if you’re just starting out it’s a great option and saves you having a scheduler as an additional tool.
MissingLettr helps you grow your blog the right way.
This tool turns each of your blog posts into a 12-month social campaign, which is then dripped out to your social channels. Each campaign is designed to engage with your audience and drive traffic back to your site.
All you have to do is review and edit the campaigns, and they’ll take care of everything else. Use this link to 50% off any plan for the first three months.
Easil is your DIY Design secret weapon. A drag-and drop tool that helps you create visual content so fabulous it looks like a pro did it!
Create everything from social media posts (perfectly sized to Instagram, Twitter, Pinterest and Facebook) as well as posters, flyers, Gifs, and more. Easil has loads of templates to make life easy and is great for beginners and advanced social media managers.
Easil gives a great, crisp look to their images. Here's a sample of what you can create in Easil.
Canva is a great design tool that saves you wondering what size an image should be, provides heaps of cool templates and even allows you to create animations. Here's a couple of images created with Canva.
You want to step it up on a notch on social media. You post regularly and have a good online presence, but you want to put a little polish on what you produce. Here's a few tools to help you do just that.
Check out a range of paid schedulers. There are loads out there and it really comes down to personal choice.
I love Sprout Social. It's is a beautiful scheduling tool that’s super easy to use and creates gorgeous reports at the click of a button. Great for small businesses.
If Sprout Social doesn't fit your budget, I recommend checking out a couple, taking up the trial offer, and discovering what features you like and want, and what you can live without. Here's a couple to check out:
Loomly. A great scheduler for LinkedIn, Facebook, and Twitter that comes with a free trial.
Agora Pulse has a variety of useful features such as social engagement, publishing, listening, reports, and team collaboration.
HootSuite has probably been around the longest (since 2008). Personally, I've never liked the interface, but a lot of people love it.
Content Creation Tools
Animoto allows you to make great videos easily. You can use their templates and images or import your own images or videos. It’s super easy to create professional-looking videos, fast. And you can change the ratio from landscape (for Facebook) to square (for Instagram) at the click of a button.
It's a great tool because you can pull in photographs or video snippets to create a video. Here's one I created earlier, as they say in the classics, to give you an idea.
You're a freelance social media manager and you need some things to help you stand out from the crowd. Here's a couple of extra things you need in your arsenal!
Social Report is my preferred scheduling tool for social media managers. It’s not as beautiful and user friendly as Sprout Social but it saves you a ton of time if you’re managing multiple accounts.
I white label it so that each of my clients can log in to their own dashboard and see what's scheduled. This saves me double-handling by sending draft posts for approval and then scheduling them but allows total transparency with clients.
Be sure you take them up on their offer of free training during your trial – it will blow your mind what this tool can do for you!
Content Creation Tools
The one thing that helps me stand out from the competition is the ability to make videos. Facebook loves video, and so does Instagram, so as a freelancer you need to be using them for almost every post.
Animoto is another tool I consider essential. You can pull in photographs from clients, or use stock images, or explore their online video library.
Wave Animation is another great video creation tool. It has templates and a library of stock videos that you can pull together to tell stories, create messages and really move people! Here's an example of what you can create with Wave.
To learn more
Contact me today.
Phone: +61 401 718 454
Email: cate (at) sanesocialmedia.com